Samsung Electronics is one of the world’s leading electronic companies today. Samsung Group, the parent company, was started as a small export business in Korea in 1938 and has been around for more than 70 years. Samsung Electronics was started in 1969 and celebrated they 40th anniversary in 2009. While Samsung Electronics originally started out only making TV’s and appliance, they have since increased the numbers of products they manufacturer to include mobile devices, computers, and photo devices. In 2005, Samsung become the world’s largest and most popular consumer brand, passing Sony. Samsung has over $164,000 employees and had a net income of 8.33 billion in 2009. In 2009 Samsung brought Hewlett-Packard and Siemens to become the world’s largest technology company. Samsung is managed by 5 core values, PEOPLE- because a company is its people, EXCELLENCE- because you need an unyielding passion for excellence, CHANGE- because change is constant, INTEGRITY- a moral compass that ensures fairness, and CO-PROSPERITY- a company can’t be successful without prosperity.
CEO
The CEO of Samsung is a man by the name of Gee-Sung Choi. Gee-Sung Choi is currently 59 years old, born on February 2, 1951. He graduated from Seoul University with a degree in economics in 1977. Gee-Sung has been with Samsung for 33-years, becoming the CEO in 2009. Under his leader, Samsung a Korean based company became the first company to achieve 100 trillion won in sales and 10 trillion won in profit. Before he became the CEO, he held several different positions within the company such as heading the President of the Digital Media Business and the President of the Telecommunications Network Business. Choi was added to the board of director in March of 2009, before he became CEO. Choi recently announced a new vision for the company, “Inspire the world, Create the future.” With this new vision, Samsung under the leadership of Choi, is working towards earning $400 billion in revenue by 2020.
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